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How the Right Lighting Plan Sells Products

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Have you ever been in a clothing store, found something that looked perfect for you, and tried it on only to discover it looked better on the rack? The reason for that might not have anything to do with you, or the clothing, but with the lighting in the dressing rooms. Lighting can warp our perceptions. The wrong lighting plan in a store is harmful to sales.

Several factors determine how effective a lighting plan will be, and how much it will drive sales. The first consideration is the type of products being showcased. Next time you enter a store, take a moment to notice how the lighting affects the appearance of the store and products. If it’s a jewelry store, there will likely be bright, directed spotlights, so the brilliance of the diamonds and stones are set to maximum sparkle. Go into a fancy restaurant in the evening, and you’ll probably find a subtle lighting plan replicating the gentle light of candles. A department store will have consistent, evenly spread lighting, so the products can be viewed easily from any location and angle. Each type of lighting sets a mood, and showcases the products in a flattering way.

Several other factors play into how well your products sell:

The type and positioning of the light fixtures relative to your layout determines how and where light is spread. If the idea is to achieve a subtler mood in a small space, and to highlight specific products, it is more effective to use drop-down, movable fixtures for adjustment. For large spaces with high ceilings and more products to showcase, you’ll want to achieve a more even and blended level of coverage.  

Auxiliary options in a lighting plan allow for flexibility without making expensive changes. Adjustable fixtures and dimmer switches allow fine-tuning for different times of day, events or promotions, and deliberate mood-setting. Restaurants, for example, tend to be more lit during daytime hours, and are set to subtler settings in the evening for a more relaxing and intimate mood. Some grocery stores have started using motion sensors in their lighting plans, so the aisles light up as you walk through them. Colour features and adjustable light bars are optimal for drawing the eye to displays. 

Using the right type of bulbs in a lighting plan is important to ensuring the function of each fixture is being fulfilled. CFLs aren’t ideal for private bathrooms or other areas where lights are switched on and off, because they take much longer to achieve full brightness. They also aren’t optimal for outdoor use in cold climates, and can’t be dimmed. 

LEDs can be used to achieve practical results, as well as design-savvy results for showcases. They achieve full brightness instantly, last longer than CFLS, and many can be dimmed. Lighting plans are drifting toward the use of LEDs, which have also come down in price considerably over the last few years.

To see how Blue Collar has helped businesses with their specific lighting needs, check out our Commercial Projects page for updates on our recent tenant improvement projects. If you suspect your lighting plan needs an upgrade, or to schedule a routine check and maintenance to ensure your plan is working optimally for your business, give the Blue Collar electricians a call at 780-239-2728.

 

By Danielle Mohr: Fine Point Writing & Editing (finepointwriting.ca

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